Prepared Exclusively for Oceano Enterprises LLC
June 2026
The LAAA Team has closed 465 transactions totaling $1.47B across 4,216 units, and the Central Coast is an active part of that record. Recent closings include a 32-unit Ojai portfolio at $8.25M in December 2025, an 8-unit Ventura sale in 2024, a 7-unit Goleta sale at $635,000 per unit, and an 18-unit Oxnard asset our team has now sold twice, most recently in May 2025.
We know this exact market. The team has sold 318 S Voluntario St in Santa Barbara twice and brought 30+ Santa Barbara and Ventura County valuation assignments through the same underwriting discipline behind this report. We are currently marketing 180 Holly Ave, a 19-unit Carpinteria asset listed at $8.95M, and a development site in Ojai.
What we add on Oceano Ave is buyer depth. A Santa Barbara listing marketed only to Santa Barbara buyers leaves money on the table. Our database of 30,000+ investors and a buyer pool that runs 61% 1031 exchangors puts Los Angeles and exchange capital into the bidding alongside the local families who know what the Mesa is worth.
| Property | City | Units | Outcome |
|---|---|---|---|
| 514-516 E Oak St & 601 Grand Ave | Ojai | 32 | Sold 12/2025 | $8,250,000 |
| 1200 N H St | Oxnard | 18 | Sold twice by LAAA, most recently 05/2025 |
| 40 N Brent St | Ventura | 8 | Sold 02/2024 | $2,487,000 |
| 318 S Voluntario St | Santa Barbara | 8 | Sold twice by LAAA (2019 and 2021) |
| 6839 Sabado Tarde Rd | Goleta | 7 | Sold 2021 | $635,000 per unit |
| 627 E Virginia Terrace | Santa Paula | 7 | Sold 2020 |
| 180 Holly Ave | Carpinteria | 19 | Active listing | $8,950,000 |
| 601 Pearl St | Ojai | -- | Active listing | development site |
• Chairman's Club - a top-tier annual honor at Marcus & Millichap
• National Achievement Award - Consistent top national performer
• CoStar #1 Team - Most active multifamily sales team in LA County
• 465 Transactions - $1.47 billion in career sales volume
• 34-Day Median DOM - Properties sell faster than market average
The LAAA Team of Marcus & Millichap is pleased to present 124 Oceano Ave, a fully renovated 7-unit multifamily asset on Santa Barbara's Mesa, one row from Leadbetter Beach and adjacent to Santa Barbara City College. The property consists of six 2-bedroom/2-bath units and one 1-bedroom/1-bath unit and will be delivered 100% vacant upon completion of a comprehensive stud-level renovation.
Delivered vacant, the building lets a buyer set day-one market rents under Costa-Hawkins with no inherited tenancies, estoppels, or legacy rent schedules. Pro forma gross scheduled rent is $348,840 at rents validated by the oceanfront Sea Cliff Apartments on the same street, and a lean operating profile holds expenses near 29% of income, a conversion of gross rent to NOI that older stabilized buildings cannot match.
Santa Barbara's permanent rent stabilization program is targeted for 2027. A renovated building delivered vacant today gives the buyer full market rents in place before the program arrives, while coastal zoning keeps competing new supply near zero. The two most relevant sales of this cycle both closed on Oceano Ave, led by the $21.15M Sea Cliff Apartments trade at an approximate 4.75% cap.
124 Oceano Ave (outlined) one row from Leadbetter Beach, directly below Santa Barbara City College and the Great Meadow. Aerial imagery: Google.
The Mesa is Santa Barbara's coastal shelf, a low-density residential neighborhood set on the bluffs between the harbor and Arroyo Burro. 124 Oceano Ave sits at the eastern edge of the Mesa, one row back from Leadbetter Beach, with the sand, the point breaks, and Shoreline Park all inside a five-minute walk.
Santa Barbara City College borders the property directly to the north, with the Great Meadow and La Playa Stadium between the building and the ocean. A campus of roughly 25,000 enrolled students next to a beach generates permanent rental demand at every price point, and the harbor, the Funk Zone, and downtown State Street are all within a few minutes' drive.
Supply is the other half of the story. The parcel sits inside the city's Coastal Overlay zone, where new multifamily entitlement is slow, expensive, and rare. Competing renovated product on the Mesa is effectively limited to what already exists, which is why the few buildings that trade here command the county's premium pricing.
| Location Details | |
|---|---|
| Leadbetter Beach | 1 block |
| Santa Barbara City College | Adjacent |
| Shoreline Park | 0.4 miles |
| Santa Barbara Harbor | 0.7 miles |
| The Funk Zone | 1.5 miles |
| Downtown / State Street | 2 miles |
| Zoning | R-2, Coastal Overlay (S-D-3) |
| Bike Score | 68 / Bikeable |
The building is undergoing a comprehensive stud-level renovation completing in 2026. Interiors are being rebuilt with new flooring, paint, kitchens, baths, and finishes throughout, and the property will be delivered fully renovated and 100% vacant at close. The photos below show the current progression; final finished photography will follow completion.
| Property Overview | |
|---|---|
| Address | 124 Oceano Ave, Santa Barbara, CA 93109 |
| APN | 045-230-003 |
| Units | 7 (six 2BD/2BA, one 1BD/1BA) |
| Building SF | ±5,825 SF (per owner plans; buyer to verify) |
| Lot Size | 9,147 SF (0.21 acres) |
| Stories | 2 |
| Year Built | Circa 1965, estimated (not on county record; consistent with comparable Oceano Ave multifamily built 1961-1965) |
| Condition | Fully renovated 2026 (stud-level) |
| Occupancy at Delivery | 100% vacant |
| Site & Zoning | |
|---|---|
| Zoning | R-2 (City of Santa Barbara) |
| Overlay | S-D-3 Coastal Overlay (SBMC 28.44) |
| Coastal Jurisdiction | City permit area, non-appealable zone |
| Subdivision | Granthurst, Lot 2 |
| Opportunity Zone | No |
| Hazard Flags | None present per parcel report |
| Building Systems & Capital Improvements | ||
|---|---|---|
| Construction | Wood frame with stucco exterior | |
| Renovation | Stud-level renovation completing 2026; all-new interiors and finishes | |
| Parking | Off-street, including covered tuck-under (buyer to verify count) | |
| Laundry | On-site (final configuration to be confirmed) | |
| Metering | Individual gas and electric assumed; buyer to verify | |
| Regulatory & Compliance | |
|---|---|
| State Rent Caps | CA AB 1482 applies |
| Local Ordinance | City of Santa Barbara just cause (SBMC 26.50) |
| Local Rent Program | Permanent rent stabilization in process, targeted 2027 |
| Initial Rents | Delivered vacant; buyer sets market rents at lease-up (Costa-Hawkins) |
| Opportunity Zone | No |
Coastal Legacy Capital
Santa Barbara family offices and long-term private owners who hold Mesa assets for decades. A renovated, vacant building with no tenant baggage is exactly what this buyer waits years for.
1031 Exchange Buyers
61% of LAAA buyers are exchangors. A delivered-vacant, fully renovated coastal asset with day-one market rents is a clean upleg with no deferred-maintenance risk on a fixed timeline.
SBCC Demand Investors
Operators who underwrite the permanent rental demand of an adjacent college campus and a beach one row away. Vacancy on the Mesa is a lease-up timeline, not a market risk.
From legacy coastal capital to exchange buyers on a clock, 124 Oceano Ave offers what almost never reaches this market: a renovated, vacant, beach-block building with day-one market economics.
"Why pay a sub-5% cap?"
Sea Cliff Apartments traded at an approximate 4.75% cap on the sand a half block away in February 2025. The subject at 4.81% prices slightly cheaper than the trophy benchmark while delivering brand-new product, and matching Sea Cliff's cap would imply roughly $5.05M.
"Are the pro forma rents real?"
Sea Cliff's own long-term market rents are $4,300 for 2-bedroom units and $3,750 for 1-bedrooms, oceanfront. The subject is underwritten at $4,295 and $3,200, at or below the on-the-sand evidence, and the renovated Sea Crest 1-bedroom on the same street asks $2,950. The subject's own unit leased at $3,500 in dated condition in July 2025.
"What about rent control?"
The building is delivered vacant, so the buyer sets initial rents at full market under Costa-Hawkins. AB 1482 then caps annual increases. The city's permanent rent program, targeted for 2027, regulates future increases, not the going-in rents a vacant building lets you set today.
| # | Address | Units | Year | SF | Price | $/Unit | $/SF | Cap | GRM | Date | DOM |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Sea Cliff Apartments, 20-80 Oceano Ave | 29 | -- | 34,865 | $21,150,000 | $729,310 | $607 | 4.75% | 11.9x | 02/2025 | -- |
| 2 | 330 Oceano Ave | 5 | 1965 | 4,298 | $2,950,000 | $590,000 | $686 | -- | -- | 11/2024 | -- |
| Average | $12,050,000 | $659,655 | $646 | 4.75% | 11.9x | -- | |||||
| Median | $12,050,000 | $659,655 | $646 | 4.75% | 11.9x | -- | |||||
| Tier 1 Average | $659,655 | $646 | 4.75% | 11.9x |
1. Sea Cliff Apartments, 20-80 Oceano Ave (Oceanfront). The 29-unit Sea Cliff Apartments traded in February 2025 for $21,150,000, or $729,310 per unit, after being offered at $25M. On the income in its offering, which included nine short-term vacation rentals, the closing price reflects an approximate 4.75% cap and a 12 GRM. Sea Cliff sits on the sand overlooking Leadbetter Beach, a half block from the subject, and it is the benchmark this pricing is built against: matching its 4.75% cap implies roughly $5,050,000 for the subject, so the list price asks slightly more cap for a location one row back. Its offering also carried long-term market rents of $4,300 for 2-bedroom units and $3,750 for 1-bedrooms, direct support for the subject's pro forma.
2. 330 Oceano Ave. Three blocks up the same street, this 5-unit 1965 building sold in November 2024 for $2,950,000, or $590,000 per unit, after a hold of more than 20 years and with original-condition interiors. It is the unrenovated floor for the street: an older, smaller building with no renovation story still commanded $590,000 per unit, which frames the premium a fully renovated, delivered-vacant building earns above it.
| # | Address | Type | SF | Rent | $/SF | Source |
|---|---|---|---|---|---|---|
| 1 | Sea Cliff Apartments, 20-80 Oceano Ave | 2BD/1BA | -- | $4,300 | -- | Sea Cliff OM market rent (oceanfront) |
| 2 | Sea Cliff Apartments, 20-80 Oceano Ave | 1BD/1BA | -- | $3,750 | -- | Sea Cliff OM market rent (oceanfront) |
| 3 | Sea Crest Apartments, 100 Oceano Ave | 1BD/1BA | 780 | $2,950 | $3.78 | Zumper (renovated) |
| 4 | 868 Highland Dr | 2BD/1.5BA | 1,083 | $3,800 | $3.51 | Apartment List (gut-renovated) |
| 5 | 1021 Cliff Dr | 2BD/2BA | 1,090 | $4,995 | $4.58 | Renovated, ocean view |
| 6 | 124 Oceano Ave (subject, pre-renovation) | 2BD/2BA | 850 | $3,500 | $4.12 | Leased 07/2025, dated condition |
| Unit | Type | SF | Rent/Mo | Rent/SF | Status | Notes |
|---|---|---|---|---|---|---|
| 1 | 2BD/2BA | 900 | $4,395 | $4.88 | Delivered Vacant | Larger plan (±900 SF) |
| 2 | 2BD/2BA | 850 | $4,295 | $5.05 | Delivered Vacant | Pro forma at delivery |
| 3 | 1BD/1BA | 675 | $3,200 | $4.74 | Delivered Vacant | Pro forma at delivery |
| 4 | 2BD/2BA | 850 | $4,295 | $5.05 | Delivered Vacant | Pro forma at delivery |
| 5 | 2BD/2BA | 850 | $4,295 | $5.05 | Delivered Vacant | Pro forma at delivery |
| 6 | 2BD/2BA | 850 | $4,295 | $5.05 | Delivered Vacant | Pro forma at delivery |
| 7 | 2BD/2BA | 850 | $4,295 | $5.05 | Delivered Vacant | Pro forma at delivery |
| Total | 7 Units | 5,825 | $29,070 | $4.99 | $348,840/yr |
| Income | Annual | Per Unit | $/SF | % EGI |
|---|---|---|---|---|
| Gross Scheduled Rent | $348,840 | $49,834 | $59.89 | - |
| Less: Vacancy (3%) | $(10,465) | $(1,495) | $(1.80) | - |
| Other Income [7] | $2,000 | $286 | $0.34 | - |
| Effective Gross Income | $340,375 | $48,625 | $58.43 | 100.0% |
| Expenses | Annual | Per Unit | $/SF | % EGI |
|---|---|---|---|---|
| Real Estate Taxes [1] | $52,719 | $7,531 | $9.05 | 15.5% |
| Insurance [2] | $12,000 | $1,714 | $2.06 | 3.5% |
| Water & Sewer [3] | $5,200 | $743 | $0.89 | 1.5% |
| Trash [3] | $2,450 | $350 | $0.42 | 0.7% |
| Common Area Electric [4] | $1,500 | $214 | $0.26 | 0.4% |
| Repairs & Maintenance [5] | $4,200 | $600 | $0.72 | 1.2% |
| Contract Services | $1,750 | $250 | $0.30 | 0.5% |
| Administrative | $1,000 | $143 | $0.17 | 0.3% |
| Management Fee [6] | $17,442 | $2,492 | $2.99 | 5.1% |
| Replacement Reserves | $1,400 | $200 | $0.24 | 0.4% |
| Miscellaneous | $250 | $36 | $0.04 | 0.1% |
| Total Expenses | $99,911 | $14,273 | $17.15 | 29.4% |
| Net Operating Income | $240,464 | $34,352 | $41.28 | 70.6% |
[1] Real Estate Taxes: Buyer Year 1 tax reassessed at the list price. Santa Barbara TRA 002-001 ad valorem rate of 1.05404% plus $69.99 in flat direct assessments, verified from the current county tax bill.
[2] Insurance: Owner-provided coastal market estimate for the renovated building.
[3] Utilities: Owner pays water, sewer, and trash. In-unit gas and electric are tenant-paid on individual meters (assumed post-renovation; buyer to verify).
[4] Common Area Electric: Exterior and common lighting.
[5] Repairs & Maintenance: Low end of market range, reflecting the stud-level renovation and all-new finishes.
[6] Management Fee: 5% of gross scheduled rent.
[7] Other Income: Laundry and storage income estimate.
| OPERATING DATA | |
|---|---|
| Price | $4,995,000 |
| Down Payment (47%) | $2,363,654 |
| Number of Units | 7 |
| Price / Unit | $713,571 |
| Price / SF | $858 |
| Gross SF | 5,825 |
| Lot Size | 9,147 SF (0.21 ac) |
| Year Built (Est.) | c. 1965 |
| Renovated | 2026 |
| Returns | Reassessed |
|---|---|
| Cap Rate | 4.81% |
| GRM | 14.32x |
| Cash-on-Cash | 2.03% |
| DSCR | 1.25x |
| FINANCING | |
|---|---|
| Loan Amount | $2,631,346 |
| Loan Type | Fixed |
| Interest Rate | 6.15% |
| Amortization | 30 Years |
| Loan Constant | 7.31% |
| LTV (DCR) | 52.7% |
| DSCR | 1.25x |
| Income | Reassessed |
|---|---|
| GSR | $348,840 |
| Vacancy (3%) | $(10,465) |
| Other Income | $2,000 |
| EGI | $340,375 |
| Cash Flow | Reassessed |
|---|---|
| NOI | $240,464 |
| Debt Service | $(192,371) |
| Net Cash Flow | $48,093 |
| CoC Return | 2.03% |
| Principal Reduction | $31,419 |
| Total Return | 3.36% |
| EXPENSES | |
|---|---|
| Real Estate Taxes | $52,719 |
| Insurance | $12,000 |
| Water & Sewer | $5,200 |
| Trash | $2,450 |
| Common Area Electric | $1,500 |
| Repairs & Maintenance | $4,200 |
| Contract Services | $1,750 |
| Administrative | $1,000 |
| Management Fee | $17,442 |
| Replacement Reserves | $1,400 |
| Miscellaneous | $250 |
| Total Expenses | $99,911 |
| Purchase Price | Cap Rate | Cash-on-Cash | $/Unit | $/SF | GRM | DSCR |
|---|---|---|---|---|---|---|
| $5,370,000 | 4.40% | 1.70% | $767,143 | $922 | 15.39x | 1.25x |
| $5,295,000 | 4.48% | 1.76% | $756,429 | $909 | 15.18x | 1.25x |
| $5,220,000 | 4.56% | 1.82% | $745,714 | $896 | 14.96x | 1.25x |
| $5,145,000 | 4.64% | 1.89% | $735,000 | $883 | 14.75x | 1.25x |
| $5,070,000 | 4.73% | 1.96% | $724,286 | $870 | 14.53x | 1.25x |
| $4,995,000 | 4.81% | 2.03% | $713,571 | $858 | 14.32x | 1.25x |
| $4,920,000 | 4.90% | 2.12% | $702,857 | $845 | 14.10x | 1.25x |
| $4,845,000 | 5.00% | 2.20% | $692,143 | $832 | 13.89x | 1.25x |
| $4,770,000 | 5.09% | 2.38% | $681,429 | $819 | 13.67x | 1.27x |
| $4,695,000 | 5.19% | 2.60% | $670,714 | $806 | 13.46x | 1.29x |
| $4,620,000 | 5.29% | 2.82% | $660,000 | $793 | 13.24x | 1.32x |
The $4,995,000 list price is anchored to the only two relevant trades of this cycle, both on the subject's own street. Sea Cliff Apartments closed in February 2025 at an approximate 4.75% cap and $729,310 per unit on the sand; pricing the subject at Sea Cliff's exact cap would imply roughly $5,050,000, so the list asks a slightly higher cap for a location one row back. The unrenovated 330 Oceano print at $590,000 per unit defines the floor a renovated, vacant building clears. At list, the subject shows a 4.81% pro forma cap on Year 1 NOI of $240,464 with property taxes fully reassessed, $713,571 per unit, and a 14.3 GRM whose spread to Sea Cliff's 12 reflects a 29% expense ratio against the trophy's roughly 40%. Sales from November 2024 through February 2025 frame the range, and we expect a trade between $4,750,000 and $4,995,000.